They say that the love of money is the root of all evil - but I would say that that dash for cash is firmly embedded into foundations of BW's perverse policy of offside lockside bollards.
BW needs cash and how better than to use it's assets to generate advertising revenue? They have lulled us into accepting the odd square shaped bollards as part of the fabric of the system, and are now cunningly revisiting the sites are turning them into circular advertising platforms. You see them every day beside the roads - why not beside canals.
It's taken a while, but I see that the first advertising contract has been awarded at Penkridge Lock - the local Dickens Tea Shoppe are adverting their wares to lock weary boaters.
But it won't stop there. Demand for this premium space will be high and BW are reportedly experimenting with small solar powered motors which will cause the bollards to rotate and display all sides during the typical time it takes a boat to pass through a lock.
Don't take my word for it. Visit the Dickens Tea Shoppe and askee!